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Creating Attractive Interiors of Retail Stores for Customer Attraction

Dubai retail shops have been around and people have loved them ever since. The retail stores need to be decorated and designed in attractive way so more customers come and purchase their products. In a world so advanced as of today, digital media needs to be incorporated in all interior designs for the walking customers to turn and have a look of what is being offered. It is important to gain basic detailed ideas about the interior decoration of retail stores which will not only give an ambiance of style, but also much larger revenue. In this article, various strategies and basic designs will be explored. These designs can help any retail store change the way it looks and attract more customers and force them to have a look at what is being sold. When the customer enters Whenever a customer enters in your store, he often decides whether he wants to purchase something or not by having a look at the five or ten feet square area that is most visible to him. This area can be bigger or smaller; in accordance with the total area of your store. A customer transitions from the outer world and steps into your fantasy. You need to be able to continue this fantasy and turn it into the customers’ fantasy. The customers might miss out the products but they will critically evaluate the lighting, the colors and ambiance which have been created in the shop. Walk towards the right It has been researched how in UAE, about 90% of the customers which enter different stores walk towards the right side of the store. They do it consciously or unconsciously. The right side of the shop needs to be very attractive and high profiled as it creates the first impression of your store for the customer. Creative designs, creative display and colors need to be incorporated in the right side of the store to grasp attention of the customers and make them want to purchase everything which is being offered. Make them walk all through When customers tend to walk towards the right of the store, they also tend to take an all-around survey of the shop to judge and decide whether they need to purchase a product or not. This walk is like a symbol for gaining exposure to the entire variety in the store. Therefore, the store needs to be open, airy and wide so customers enjoy walking through it and make purchase decisions. Some stores have a very different layout in which the path towards the right is in circular shape. The circular path should end at the entrance of the shop. Furthermore, the shop should have a very flaunting and attractive display of things here and there in the path which is being walked through. Let them have a look around It is important to make certain distractions in the path of the customers so they don’t just hurry in and out of your shop, but also look around and make purchases. For their distractions, special promotional offers and sales can be set between their paths. They can be called “speed breakers”. Making things of the same category lie and display in the same group is something that will attract the customers a lot. Provide space and comfort It is important for all Dubai retail shop owners to keep the space and area of the shop in mind. Mostly, women don’t shop where there is a lot of crowd and they have the tendency to bump and nudge into someone and create an uneasy situation. Therefore, it is essential that all customers need to be given enough personal space that he or she enjoys looking around at things and makes the final purchase. Let them be the judge It is important that the shop owners give the privilege to customers to judge the overall ambiance of the shop. This will make the customers feel as if they are being listened to and they have more importance. Near the counter, there should be a space where they pay their bills, put aside their belongings and write what they think about the shop. This will help you gain positive and negative feedback as well.